E & A Marketing® E-mail us now! Web Solutions for Contractors & Small Business |
If you don't have all the customers you need to succeed right now, then ask yourself. . . "Why a Website? Why Me? Why Now?" "I don't need a website," you're saying. Well, it may surprise you (or it may not), but you're wrong. Very wrong. Websites today are used by many different businesses, for many different reasons. Websites are not just a matter of "e-commerce," like most people think. They are much more than that... Websites are powerful tools that will enable you to...
Think about it More and more people are using the Internet to promote their wares, reach their customers, or connect with like-minded people. A Website is not just a "business." There are so many uses! The current economic slowdown has turned the Web into an incredible boon for people who want to take advantage of the Internet to grow their business with LESS effort, LESS money, and LESS energy. What services do you currently perform? What knowledge are you "selling" right now? What skill-set that you possess could you sell to others? For example, you can be...
... Any & all of these situations are PERFECT for the Internet! How many times have you thought, "Do I really need a Web Site to compete in business today?" The answer is – Probably Not – though, don’t rule out the possibility altogether. Remember, your customers have to come from somewhere. Is It Only About Selling? No, it's more than that... Much more. Your Website can be used for many different reasons, from marketing and promoting your business, to gathering prospects and selling overstock supplies, to advertising for help. But this is just the tip of the iceberg! Many people jump onto the Web for a variety of reasons. In general, your Website can be used for one of five major benefits:
Many times, contractors and small businesses will play follow the leader and place an ad in the yellow pages or newspapers, or they will send out fliers. Some will only depend on word of mouth, these being the most sought after customers. With all of these, other than word of mouth, you are squeezed in among all your competitors. See, it's easier for printers to place advertising groups by alphabetical order.
The smartest way to get more money for your work is to s e p a r a t e y o u r s e l f from the lottery and build value when you are offering your services. If your competitors are only competing on low price, let them lose their money. Separate yourself by building value with your Website and offering proof that you are worth more. Only
your Web Site can help you do this economically:
With your Website, you will have a separate page
devoted to each specialty that you offer. Each of these pages will have
photos of the work that you’ve done. If you’re working on larger projects, you will have a
progression of photos to show new customers how you work through each
stage of construction. You can offer a separate page with the answers for
frequently asked questions. Your choices are endless. You can display pictures of happy, satisfied customers
along with their testimonials. You can publish photos of yourself and your
crews for all to see. You can have a list of all satisfied customers,
positioned by industry, to show your experience level. Many more things will be possible with your Website
that are just to costly to do with any print media. You can even set up a pre-formatted page for customers
to fill in and automatically send you a request for service. Your customers wouldn’t even have to pick up their
phone, and they would have 24/7/365 access to your business.
Think
about the way email is used today. You can email a newsletter each month to your customers
for:
Talk
about building value and being ahead of your competition.
Have you ever thought about what it costs you to get a
customer? Or the work involved in keeping a customer? Your Website can
solve all this by placing all your information in one place for everyone
to see. Now it becomes your marketing and
branding instrument that you add to as your business
grows. And, it will grow.
Call today, 973 - 220 - 4749, or
to discuss your possibilities. You’ll be relieved to find out how
easy this is to get started. Thank you for your time, Al Brouillard E & A
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